You don't often hear a three-star general using the word "friend" as a verb.
But for Lt. Gen. Benjamin Freakley and other Army brass, a new era has brought a new language — and new tools like online social networks Twitter and Facebook — for seeking out young recruits and spreading the military's message.
Freakley, who heads the Army command that oversees recruiting, says social networking sites offer another way to reach tomorrow's soldiers.
"They live in the virtual world," Freakley said. He cited Facebook as a key component in targeting 18-to 24-year-olds. "You could friend your recruiter, and then he could talk to your friends."
But for Lt. Gen. Benjamin Freakley and other Army brass, a new era has brought a new language — and new tools like online social networks Twitter and Facebook — for seeking out young recruits and spreading the military's message.
Freakley, who heads the Army command that oversees recruiting, says social networking sites offer another way to reach tomorrow's soldiers.
"They live in the virtual world," Freakley said. He cited Facebook as a key component in targeting 18-to 24-year-olds. "You could friend your recruiter, and then he could talk to your friends."
And then they can take that Army of One game and make it into a Facebook app and all sorts of other fun things!
ntodd
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