You may not have noticed this, but the most-followed user account on Twitter has not been updated in more than a month.
So what’s the deal here? Is everybody just too busy with Change.gov? Will YouTube be Obama’s sole method of communicating with Internet users? That certainly looks to be the case. Once elected, it was inevitable that Obama’s communications strategy would become more conventional, but abandoning this direct line to supporters is somewhat perplexing. Why leave 140,000 followers on the table, especially now that Twitter is finally going mainstream? My guess is that they will use it again, after Obama assumes the presidency and wants to mobilize his supporters toward a particular goal, say, health care reform.
That said, it would behoove someone in Obama’s Internet shop to keep the account current, even by recording announcements of cabinet appointments. Events of the past week have underscored Twitter’s usefulness as a news source. Obama’s team would be wise to recognize this.
I agree that #44 should continue to use Twitter, and will. It's a great engine for mobilization as well as simple information distribution.
Imagine that he wants to pressure Congress to pass a particular measure on health care or withdrawing from Iraq or a stimulus package: send a tweet and hundreds of thousands of motivated people who worked to secure victory in 2008 can do so again. It's BullyPulpit2.0 and EngagedCitizens2.0.